What are important concepts?

As you fill out your "getting prepared" for Monday's class, you might be asking yourself: what am I supposed to do with these important concepts?

Important concepts are the concepts and/or phrases that help us to understand the ideas in a text's argument. We need to understand why they are introduced by the author (explanation) and how they help further the argument.

So, for example, as you ponder "Google" as an important concept, you need to be asking yourself two questions:
1. Why did Churchwell introduce Google in this essay? To what purpose?  And, remember, your answer should be what she argues NOT what she does.
2. How does this concept help to further the argument she is making (another way to think about this is what idea is being supported with this concept?)